Today, the design of dating sites and apps that attract a lot of users has become a kind of science. UX/UI design is the design of any user interfaces where usability is just as important as the appearance of the website.
Ideally, a user should understand how to work with a site on the first try. Therefore, your task is to help a user understand what, how, and why he needs to do to perform a particular function. We would like to bring to your attention 7 useful UI/UX tips for your dating site.
1. Remove All Unnecessary Page Elements
You should think through each element in advance when creating the page layout of your dating site. Make sure that every piece of space is used for important details. But first of all, you should outline all the components that your dating site should contain. Ask yourself if each block of information is really important for the whole design.
Do you need a sidebar on the main page? Does it contain important links that are useful to a visitor to your site? There are no right or wrong answers to these questions because all dating sites are different from each other.
But you should have a subtle gut feeling of what is right and what is not exactly for your dating service. If you know how to determine which page elements are really necessary, it will greatly facilitate your work. Each small block of the page should fit into a bigger picture, like a piece of a puzzle.
2. Simple and Understandable UI Design
A distinctive feature of a good dating site interface is simplicity. After all, people who no longer want to be alone, seek to find a loved one as fast and simple as possible.
A user should need no map and compass to navigate the sections of your dating site – you direct him to where you need it! For this, colors, typography, feedback communication, and visual hierarchies are used. If you want to experiment with different styles – do it at the stages of discussion and testing of your dating site.
3. Colors and Contrast in the Design of the Interface
Choosing the right colors for interface design is a whole science. If you are reading this material, you are probably already familiar with the psychology of colors.
Although you should know that the color scheme of your dating site should be not only beautiful but also effective. Colors are used to emphasize the visual hierarchy, to establish a connection between page elements, and to draw the attention of users to the desired actions.
So, you should keep the color uniformity and strive for minimalism in the interface design of your dating site. Muddled randomness is unprofessional.
4. Place Content in the Spotlight
Content always competes for the attention of a user with the boundaries between blocks. However, it is important to take this subtlety into account as the time for attracting the attention of a visitor is limited.
Of course, boundaries can be used to marking off space on a page, but their perception consumes the valuable time of the visitor. You can show the cooperation between the page elements in some other ways.
For example, try to group semantic elements, set the same alignment for them, or emphasize them with the help of a nice background or the same typography. It is one of the best UI\UX tips for a dating site.
5. Use Autocompletion
Modern technologies allow you to pre-fill the registration form for a user (for example, taking all the necessary personal data from his profile on social networks). It makes life much easier for a user of your dating site.
Moreover, such an approach allows you to fill out a form quickly and, at the same time, shows respect for the time of a user. So, it makes no sense to request user data again and again if he has already entered it before.
6. Line-by-Line Check of the Registration Form
When filling out the registration form, it is better to check it for errors line-by-line and immediately inform a user if something is wrong. After all, it is much easier and more convenient for the user to fix the error right away than to look for the problem throughout the registration form when it is already completely filled.
That is why it is recommended to display an error message immediately after a user of your dating site has entered the wrong data.
7. Be Lenient Towards Data Format
Modern technologies allow us to be more humane and not to make a user enter his personal data in some specific format. Thanks to the special forms that “understand” different data formats, the interface of a dating site becomes more user-friendly.
A great example is a field for a telephone number input. After all, a phone number can be entered in different ways: with brackets, hyphens, or country code. Let a user enter his telephone number in the way he likes, and the “input mask” will converse everything to a single format.
8. Mobile Version
80% of users have smartphones, so a mobile version is vital for your dating service. From morning to evening, people use portable gadgets and browse websites while on the go, at the office, at lunch, on a walk. So, no one will spend time on a non-adaptive site and quickly find a replacement for it.
Also, Google launched separate mobile indexes and encourages sites with AMP (accelerated mobile pages). And after your site becomes mobile-friendly, don’t forget to test each element and make sure that the resource works for the benefit of users. Thus, you make your way to the top of search engines and meet user requirements.
9. Use Animations
UX and UI animations are important components of a modern resource. They improve user interaction, show at what stage the action is, how much time is left until it is completed, organize data and semantic blocks.
Animations perform various but equally important functions: UX animations motivate users to take action, “praise” them, suggest what to press, raise the mood while the page is loading, and much more.
10. Unifying Context
The tenth rule states: all the elements of your resource should complement each other and logically lead to each other. On a perfect dating site, everything submits to the general context – background color, an animated logo that tells a mini-story, icons on the site, tone of text on each page, and so on.
If you manage to create a truly comprehensive site, you are guaranteed the sincere love of your target audience. And as we know, at first, users look closely at your site, then they love it, and then they advise it to all their friends.
11. Page Load Time
This is also one of the decisive factors that determine whether the user will wait or prefer competitors. As we have already said, the rhythm of modern life doesn’t allow people to wait long: the user needs to receive the necessary information immediately.
More than 73% of users surveyed say that they don’t wait until the pages load. 3 seconds is the maximum. We recommend that you first check the download speed of your site, and then fix the errors. There are many tools for this.