Despite what you might hear, the crypto world continues to grow and it is highly unlikely that it is going to stop in the near future.
Becoming an influencer in this particular industry is a tall task, but certainly not something out of the realm of impossibilities.
Below you will find the most important things you need to focus on in order to become a successful cryptocurrency influencer.
Focus on Your Niche
In this case, crypto is going to be your niche. You need to become someone who is extremely knowledgeable about it. Otherwise, people will not bother trusting you and look elsewhere.
Your credentials have to be legit, not something made up. Imagine getting a simple question and not being able to answer it. Your whole reputation will go down the drain.
Of course, beating every single influencer is more or less impossible. So instead of focusing on a broad niche, try to find something more narrow. Perhaps there is a topic that severely lacks influencers, and you can fill that void. It would certainly increase your chances of seeing more success.
Platforms for Your Channels
Influencers work on different platforms. Again, it all comes down to what niche you are in, but it is safe to assume that Facebook, Twitter, LinkedIn, and especially Instagram are the default ones and where you will be putting most of your focus.
Instagram is probably the one to emphasize, especially now after it has introduced so many neat features, like the Instagram TV and story mode. The latter can be put to really good use in increasing the number of followers. The article, titled How to Use Instagram Stories Like a Pro to Build Your Audience on Oberlo’s website is a great read on this matter.
Sharing Your Knowledge
Followers will not come to you out of nowhere. You need to be proactive, and nothing works as much as creating content. Like already mentioned, social media is usually the way to go for influencers who are starting out, but writing a blog could also be a good opportunity.
Even more so if you are looking to create in-depth articles and focus on search engine optimization to bring organic traffic and building your authority this way.
It does not mean completely abandoning other channels. Ultimately, everything comes down to the effort you put in, and how much you can stand out with the content you offer to your audience.
Have an Opinion
Sounds vague, right? But that really is one thing that all influencers have in common – a strong opinion.
They look at things from a very unique perspective. They offer insight. They have a voice, understand their worth, and want to share their knowledge with others.
Show others that you can also be an independent thinker. Being too aggressive is not recommended, though, as it could lead to losses rather than gains.
When things start to pick a bit, you will need to work even harder towards connecting with others. And it is not just about the audience. Establishing strong relationships with authorities in and outside your industry is the natural next step.
It is worth pointing out that you should look to build your network not only with personalities on the internet but people you meet in real life as well.
The first one is quite clear – you simply message them directly with intent to cooperate or engage with their content by offering valuable insights and getting yourself noticed.
Meeting people for real is a bit of a tougher challenge, though, but still something doable. Look at the events you could attend and introduce yourself. In other words, get out there and make a name for yourself.
Understand Your Audience and Engage
Ask yourself the following questions:
- What does my targeted audience look like?
- Where does it live?
- What is it interested in?
- Where does it spend their time?
You do not want to target completely random people that have zero interest in cryptocurrency. It would be a complete waste of resources. Think of your ideal audience – one which would be interested in learning all about cryptocurrency.
When you have a decent number of followers, do not neglect them and constantly engage. If you appear as all high and mighty with no interest in your followers, they will start to look for alternatives and abandon you.
Continue to Grow
Try to grow constantly and not slow down. No matter the industry, things are changing all the time and you need to keep up with the most recent trends. Try your best to continue evolving and expanding.
In a word, these tips should be a great reference for anyone who is looking to become a cryptocurrency influencer. While the whole thing is challenging, it can also be a lot of fun, not to mention all the benefits that come after you make it a reality.